In cooperation with the Sales Manager Assets we designed the Wealth Cup: a fully customised change program in the online TRIGGX platform. The platform is designed by change consultants, psychologists, coaches and game developers with more than 10 years of experience. It enables to personalise the development program and even more important including real, relevant content to optimally engage users and drive permanent improvement.
“Play with and learn from each other, in your own environment and have fun!”
In the Wealth Cup, the competition element was used as a driver of new behavior. Key design pillars applied are:
- 5 Constructive missions with an analogy with sport
- Booster sessions at the local offices as kickstart of the missions
- Both on- and offline elements
- Leadership framework involved as supporter and juror
- Control group for benchmarking the impact
The Wealth Cup made a very positive impact on people and business. The teams participating in the Wealth Cup built sufficient knowledge and skills on the capital solutions available and became comfortable in discussing these with their clients.