The global player in the bakery ingredients business strongly believes in empowering their customers through their knowledge and expertise. With the TRIGGX digital platform they could leverage gamification techniques to develop product and industry knowledge, to encourage cooperation and to boost customer satisfaction and sales.
The “Bakeman game” was exclusively designed for this project. A fully customized game application where competition and collaboration were in perfect balance to engage players and drive behavioral change. Perfectly resonating with the end users, the local bakery stores. And with this solution the Corporate Director Marketing and his team had the ability to motivate employees and manage their progress remotely.
The story of the game was built around Bill Bakeman, an imaginary player with a great ability to produce, but who could improve in managing his bakery shop and selling. In 10 challenges in 10 weeks local bakery stores were completing real-life cases in sales and management. A combination of learning and practising and cooperating with Bill Bakeman in running his store.
Key design pillars in the game:
- Local bakery stores participate in one game, on a smartphone app
- Each store forms a team, with one team leader
- Together and against each other
- Short interesting goals aimed to step out their comfort zone and experience new ways of selling and running their bakery store
- Constant feedback loops
- Have fun!